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We measure and report on the lifecycle sustainability impacts of our products or services (from idea to end of life or re-use)

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• Lifecycle for products and services is defined (e.g. cradle-to-grave to shorter)
• Based on a reliable methodology (e.g. ISO)
• Supported by expert analysis of data on flows of energy, materials, and other resources
• Reporting based on impact categories such as global warming potential and environmental cost